On paper this looks like a classic case of a club overestimating its brand value and then getting punished for waiting too long, because if the fair market figure is anywhere near that lower estimate then the decision to hold out has clearly backfired. But what really gets me is the sheer stubbornness of it all, because at some point the smart move is to take the solid money, bank the revenue and stop making yourself a joke, and instead they have let the whole thing become another headline for rival fans to laugh at and honestly it is embarrassing, proper embarrassing, because every week it feels like another reminder that the people running this club think they are playing a different game to everyone else and then the market comes along and slaps them in the face
