The funny thing is this is exactly the sort of partnership modern clubs chase because it keeps them visible outside matchdays and makes the brand feel huge, and City are obviously experts at that sort of thing, but the second you attach a name like Durex to a football club you know the internet is going to do what it does and turn it into endless protection jokes, clean sheets jokes, charges jokes, all of it, and while that is predictable it is also a sign that the announcement has landed properly because people are at least talking about it, but the whole thing does make me laugh because rival fans are acting like this is some sort of moral scandal when it is just marketing and yet I still cannot get over how perfect the timing is and now I am just waiting for the next round of even worse jokes because this is never going to end and honestly I am already sick of it and laughing at the same time