The measured point is that this is a straightforward sponsorship and the club are just selling exposure like everybody else, which is normal enough, but the tangent is that City have this weird ability to make even the dullest commercial news feel like a meme factory because people are already turning it into the same old protection gags and charge jokes and clean sheet lines, and that says as much about football culture as it does about the club, because fans will always use whatever is in front of them to have a dig and today it just happens to be Durex, which is absurd on its own, and now I have gone from thinking it was a mildly funny headline to wondering how many more clubs are one sponsor away from becoming pure internet bait and honestly maybe that is the real story here because every big club is basically one badly timed announcement from being roasted into oblivion