Serie A on the BBC for free

The main value here is exposure rather than volume. If the BBC can make the weekly match feel distinctive, Serie A could gain a steady audience.
 
Tactically this could be interesting for the league as well because if people only get one live game a week then the broadcaster has to choose matches that actually show off the football rather than just the biggest badge on the shirt and that means a lot of pressure on whoever is doing the scheduling and the punditry because one dull selection and the whole thing feels dead on arrival
 
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