On paper this is the sort of rumour that gets people excited because he is clearly a talented young forward and Liverpool are always going to be mentioned when a name like that is floating around. But once you step back a bit it does not seem especially dramatic if he has no interest in leaving Madrid, because that club still has a pull that most others cannot match and players know it. The problem is that fans then turn it into a referendum on ambition, game time, loyalty, everything at once, and suddenly a simple no becomes some huge statement about the state of football. It is all a bit much really and the constant pile on from both sides is exhausting, proper transfer season madness