On a pure football level this is just a player leaning into the rivalry and using a post to wind people up after a defeat, which is fairly standard stuff and probably exactly why it has drawn so much attention. The real story is not the post itself but how quickly everyone has turned it into a culture war about banter, respect, Chelsea, England, and who can handle a joke. That said, the more I look at the whole thing the more I think it is a bit much because it is one thing to laugh at a rival and another to spend all day stoking the fire and then acting surprised when people kick off, so yeah clever maybe, funny maybe, but also a bit grim and now im just sitting here watching the replies get more and more unhinged and thinking football socials are completely cooked