From a media perspective it is brilliant because he creates a narrative before the football has even started, and from a club perspective it probably keeps the spotlight exactly where he wants it. But then you remember how often this kind of thing becomes the whole story, and suddenly every presser is a referendum on his personality instead of the team, and maybe that is the point, maybe that is why he does it, maybe he wants the oxygen and the noise and the conflict because he thrives on it, and honestly it is mad how he can still make a room feel tense just by smirking for two seconds and people act like it is all normal, it is not normal, it is Jose being Jose and everyone else scrambling